How would u like a J* B** meal?

You see, I didn't make this up, okay?

It appeared in an article published in the Starbiz section of the Star yesterday at page B11.

It was a write-up by their columnist Kathy Fong from Shanghai about Yum! Restaurants China strategic alliance and new business development director Vincent Choo and how he learned that perseverance would be rewarded when doing business in China.

It was reported that the fast food market in China is big and is growing. Mr Choo said that, “Competition is strong, but there is enough business for everyone.”

In fact, he claimed that people were queuing outside Yum!’s newly opened store in Sanya, Hainan province, recently. “It wasn’t just 10 or 20 people standing the line. The queue was like a mile long,” he said, stressing it was not an exaggeration. (and I believe him ... )

Choo also likens investing in China to travelling on a road full of potholes. “However, you would eventually reach your destination if you persevere and not make a U-turn,” he said.

And the last paragraph of the article raised my eyebrows.

Besides KFC, Pizza Hut and Taco Bell brands that are well known worldwide, Yum! group has developed a Chinese fast food brand Dong Fang Ji Bai, which serves local meals, a move to get a bigger share of the market. (and I can't believe this !!!)

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Ooooohhhhh ... don’t call me names, okay??? I just wanna cheer up Mave with this little posting. Wahahahahahaha !!!!